The Coca-Cola Company (TCCC) Tuesday celebrates its 132nd birthday globally, 90 years in Africa, and 70 years of operation in Kenya.
It has three bottling partners – CCBA Kenya (Coca-Cola Beverages Africa), Almasi Beverages and Coastal Bottlers – the Coca-Cola system in Kenya that employs over 10,000 people directly.
This ensures that Coca-Cola products are always available ‘within an arm’s reach’, through a network of more than 340,000 outlets across the country.
It supports an estimated 1 million people through its vast supply chain.
Ahmed Rady, General Manager of Coca-Cola East and Central Africa Franchise said Coca-Cola prioritize their value chain, and contribute to the nation’s social-economic aspirations and the environment apart from offering refreshments.
“We take great pride in being a part of Kenya’s fibre for over 70 years, and being a part of celebrations by families and individuals who enjoy an ice-cold refreshment on a sunny day. Coca-Cola has also been a part of national celebrations, including the events to mark the attainment of the country’s independence in 1963 among other milestone events. But we offer more than just refreshments, we prioritize our value chain, and contribute to the nation’s social-economic aspirations and the environment,” said Rady.
Marked as Founder’s Day, 8th May 1886 was the day Dr. John S. Pemberton sold the first Coca-Cola for just 5 cents in Atlanta, Georgia USA.
In 1948, the company started operations selling imported Coca-Cola beverages from its plant along Addis Ababa Road, in the Industrial Area of Nairobi, before starting to manufacture and bottle the iconic beverage.
For seven decades, the company has been a cornerstone of special moments- bringing people together, and being at the core of their celebrations, while providing refreshments.
Daryl Wilson, Coca-Cola Beverages Africa, Kenya MD said “70 years ago – you could buy a bottle of Coke for just under KShs. 5. It was then and remains today – an affordable way to quench your thirst and celebrate magic moments in life. Thank you for making all of us at Coca-Cola Beverages Africa in Kenya – a part of your memories, good times, family gatherings and important occasions over the last seven decades. We are proudly Kenyan and look forward to continue refreshing your daily meals, milestone moments and special occasions for years to come.”
The last decade has seen Coca-Cola in Kenya diversify its product range to include water and juice categories, giving customers more beverages to choose from.
To complement this, in 2016, The Coca-Cola Company announced its aspiration to become a total beverage company, which has ushered in more innovation leading to new products in the market.
Some of the new beverages provide benefits like nutrition and hydration, while the company makes takes deliberate action to reduce sugar in beverages by reformulating products.
Rady noted that Coca-Cola is firmly committed to Kenya’s socio-economic advancement through investments in the communities we operate in.
“Our key focus in the coming years is innovation leading to new products. However, in addition to offering refreshment, we are firmly committed to Kenya’s socio-economic advancement through investments in the communities we operate in. We have programs focused on water stewardship, women’s economic empowerment, environmental stewardship, and responsible waste management, among others. We believe that social investment makes good business sense,” noted Rady
He explained, “For instance, water is key resource in our business and a lifeline for the communities around us. That is why we have implemented a water efficiency program in all our plants. At the CCBA Nairobi Bottlers Limited for instance, we were using 3.36 liters of water to make 1 litre of product in 2010. By the end of 2016 we were using 2.54 liters of water to make 1 litre of product. At the same time, we have provided clean drinking water to over 190,000 people in Kenya since 2010.”