In today’s world it is expected that an organisation understands the value they create and can articulate what that value means for sponsors, individuals, communities and wider society. Positive impacts create value for people and the environment, while negative impacts are harmful in various ways and should be avoided or mitigated.
So how do you make sure that sports changes communities for good? Sports organisations and events use their position to create beneficial outcomes for society. This includes everything from giving children the opportunity to continue with their education, raising an impressive amount of funds to help local community development or reaching further afield and contributing to solving global challenges.
Helping sports change Kenya is what is at the heart of Sport Pesa’s sponsorships. This is why it is crucial that they continue supporting our sportsmen and women. While we all love it when our team wins the championship, it is these wider and ongoing contributions where sport can really make a lasting difference and it’s those types of stories that we need to be telling more of.