National rugby sevens team, Shujaa, has been appointed brand ambassadors to promote Kenya in the next eight months.
Brand Kenya Board Director Chris Diaz said,”this partnership will provide Brand Kenya with the platform to engage both the local and international community with positive messaging about Kenya. Having Shujaa as part of the country’s global ambassadors will enable the board to activate a local and global campaign, given that rugby remains one of the biggest social events in the world.”
Kenya Rugby Union Chairman Richard Omwela said the team is honoured to promote Kenya’s image globally.
“We thank brand Kenya for coming through at a very difficult time. We are happy that rugby plays a significant part in promoting Kenya as a tourist destination,” added